Objective
This was a group effort with six other designers. Develop unique brands and a cohesive system that allows for possible line extensions and sub-brands. Create compelling and engaging packaging through the use of various package templates, materials, typographic sensitivity, hierarchy, illustrations, photography, and comprehensive prototyping.
Approach
We designed a shopping experience that caters to the needs of mothers. The goal of retail MOM is to build a healthy and functional brand of high-quality items that will enable all mothers to shop guilt-free. We formed a coherent branding scheme with one overarching brand named MOM and five sub-brands, and each sub-brand stands for its own personalities and intentions. Teammate Luna and I were in charge of designing the sub-brand Kiddo. Kiddo is a children’s essentials line. I used original illustrations to engage the concepts of welcoming and safety.
Target Audience
Individuals who are thinking about becoming a mother, or who are already a mother. Age range is 15-44 years old.
Locations
Nashville, Tennessee | Seattle, Washington | Austin, Texas
Price Range
The product line has a wide range of prices, beginning at $5, up to $250. For every mother, there is a perfect product.
Sub-Brands
my charge➝ Kiddo | Child Essentials
TruEssence | Health & Wellness
Bitty Bites | Family Food
True Threads | Apparel
Haven | Smart Home
